Print Ads

Whether it’s a full-page ad, a special advertising section or anything in between, advertising with Mountain View Publishing is a great way to reach adults in our community who are ready to spend money! Here in Hanover, Image, Woodstock Magazine and Trend Watch targets its distribution to affluent individuals through qualitative and quantitative analysis as outlined below and mails each of our magazines free of charge to those households.

We intentionally print each magazine on high quality paper so that our readers can put it on their coffee tables and come back to it over and over so an ad in print is a great way to remain top of mind with potential customers.

Please call us at 603.643.1830, email Bob Frisch at rcfrisch1@comcast.net or complete the form here for more information.

Strategic Circulation Breakdown

Each quarter, 19,000 copies (76,000 yearly) of Santa Cruz Mountain Bulletin, Harvest Moon Magazine and SCM Visitors Guide are printed, distributed and mailed free throughout the market, targeting affluent residents and visitors. Using the national average of 2.5 readers/household gives you close to 50,000 combined readers each quarter.

NEWSPAPER DATA
THE POWER OF NEWSPAPERS, PRINT AND DIGITAL

People frequently ask us for the latest newspaper industry statistics highlighting readership information and newspaper advertising trends and we are always eager to share the good news. Newspaper industry trends indicate that newspaper readership is robust, and newspaper advertising statistics continue to show that newspapers reach the educated and affluent audience that advertisers want to reach.

Newspaper Readership is Impressive!

The most recent newspaper industry trends confirm that newspapers have a large and loyal base of readers.¹

• More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week.¹
• Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper.¹
• Seventy percent of households with income above $100K are newspaper readers.¹
• 63 million adults access newspaper content on their smartphone or tablet.¹

Newspaper Advertising Makes the Cash Register Ring

Newspaper advertising trends indicate that newspapers are THE place to invest your advertising dollars! Newspapers and their integrated products reach an educated and affluent audience who are avid shoppers. Check out these newspaper advertising statistics.

• Nine out of ten newspaper readers (91%) report that they take action after reading or looking at inserts.²
• Eight in ten (79%) of newspaper readers took action as a result of reading a newspaper ad in the past 30 days³
• Seven in ten adults 18 and older cite the newspaper as their preferred source for coupons³
• 82% of all consumers use the print coupons they receive in the newspaper⁴
• Consumers find newspapers the best medium for bringing sales to their attention³

Advertising in Newspapers Cause Readers to Act: The Top 10 Consumer Actions Taken⁵

1. Gather more information about the product or service
2. Visit the advertiser’s website
3. Have a more favorable opinion about the advertiser
4. Save the ad for future reference
5. Recommend the product or service to someone
6. Pass along the ad to someone
7. Ask someone about the product or service
8. Consider purchasing the product or service
9. Visit a store, dealer or other location
10. Search online for the product or service

Sources: ¹  2018 Release 2 Nielsen Scarborough Report.  Copyright 2019 Scarborough Research.  All rights reserved. ²Coda/Triad Newspaper Insert Study, ³NAA How America Shops and Spends, ⁴2K16 Valassis Coupon Intelligence Report, ⁵Triad Newspaper Ad Effectiveness Service

Where exactly are our magazines mailed and distributed?

NH TOWNS

Hanover, Etna, Lyme, Lyme Center, Orford, Lebanon, West Lebanon, Enfield, Enfield Center, Canaan, Cornish, Cornish Flat, Plainfield, Meriden, Claremont, Charlestown, Goshen, Newport, Guild, Sunapee, Newbury, Croydon, Grantham,Georges Mills, Springfield, New London, Wilmot, Elkins, Andover, North Sutton, South Sutton, and Warner.

VT TOWNS

Bradford, Fairlee, Thetford, East Thetford, Norwich, Strafford, South Strafford, Sharon, Randolph and Randolph Center, Wilder, Hartford, White River Junction, North Hartland, Hartland, Quechee, Barnard, Pomfret, Woodstock, South Woodstock, Windsor, Ascutney, Brownsville, Reading, Springfield, North Springfield and Chester.

Hotels and Inns

Our magazines are available at The Hanover Inn, Six South Street Hotel, Dowd’s Inn, Trumbull House Bed & Breakfast, Residence Inn, Courtyard Marriott,  Applebutter Inn, Apple Hill Inn, Ardmore Inn, Shire Motel, Village Inn at Woodstock, Woodstock Inn & Resort, Woodstocker Inn, Elements Hotel, Maple Leaf Inn, Sleep Woodstock, 506 on the River Inn, Braeside Motel, Resort, Jackson House Inn, Parker House Inn, Quality Inn, Quechee Inn at Marshland Farm, Kedron Valley Inn, and Mountain Edge Resort & Spa in Sunapee.

Other Locations

Hanover Chamber of Commerce, Lebanon Chamber of Commerce, Springfield Regional Planning Commission, Woodstock Chamber of Commerce,  Lake Sunapee Region Chamber of Commerce, Quechee Club, and at a number of local businesses and Doctor/ Dental offices.

Newsstands

Our magazines are available at the Dartmouth Bookstore, Dan & Whit’s and the Food Co-ops in Lebanon and White River Junction and the Co-op Market at 43 Lyme Road.  (Newsstand price $4.95).

Subscriptions

Subscriptions are also available at a premium price of $19.95 per year (4 Issues).